Top 10 CRM Tools for Sales Teams in 2025
Which CRM should my sales team be using?
In the fast-paced world of sales, having the right Customer Relationship Management (CRM) tool is the engine that drives growth. A powerful CRM can streamline your sales process, foster better customer relationships, and ultimately, boost your bottom line. In my experience many smaller companies try to utilise one CRM across Finance, Marketing and Sales. If funding is avaliable this tends to be Salesforce but sales specific CRMs can be hugely helpful in manageing a sales team and their workload. With the global CRM market projected to soar past $114 billion by 2027, according to Grand View Research, the question isn't if you need a sales CRM, but which one is the perfect fit for your sales team.
To help you find the right tool, we've compiled the definitive list of the top 10 CRM tools for sales teams in 2025. While each has its strengths, we're crowning a decisive winner for its unwavering focus on the sales process our partners at Pipedrive who are offering a 30 day free trial if you sign up via this link. Sign Up for Pipedrive.
1. Pipedrive: The Salesperson's CRM
Pipedrive takes the top spot for one simple reason: it's built by salespeople, for salespeople. This singular focus is evident in its intuitive, visual interface that revolves around the sales pipeline. This design philosophy makes it incredibly easy for teams to adopt and see immediate value. We particularly like the insights provided for training remote teams as well as the fantastic outreach automation baked in.
Why Pipedrive is #1:
- Visual Sales Pipeline: Pipedrive's drag-and-drop pipeline is the star of the show. It gives sales teams a clear, real-time view of deals, prompting reps to take the next best action to move a deal forward. This activity-based selling approach is a cornerstone of Pipedrive's methodology.
- Ease of Use: For small to medium-sized businesses that need a CRM that works out of the box, Pipedrive is a dream. Its setup is straightforward, and the user experience is designed to minimise complexity and maximise selling time. As noted by BusinessNewsDaily.com, its intuitive nature is a key differentiator.
- Sales-Focused Features: From lead and deal management to communications tracking and sales forecasting, every feature is honed for the needs of a sales professional. There's no bloat from other business functions to distract from the core mission of selling. This lack of distraction is a significant reason to have a separate sales CRM.
- Robust Automation: Pipedrive automates repetitive tasks, like sending follow-up emails and scheduling activities, freeing up your team to focus on building relationships and closing deals.
For a deeper dive, SoftwareReviews provides extensive user feedback, highlighting a 97% renewal rate, underscoring Pipedrive's high user satisfaction.
Get your 30 day free trial of Pipedrive here
2. Salesforce Sales Cloud: The Powerhouse
Wait a second, didn't we start by saying a sales team should have a separate CRM from Salesforce?
Yes large organisations with complex sales processes may benefit from the collaboration available by utilising a single power house CRM like Salesforce. Its extensive feature set, including advanced forecasting, territory management, and a vast ecosystem of third-party apps on the AppExchange, makes it incredibly powerful.
However, this power comes with a steeper learning curve and a higher price tag, as highlighted in reviews on G2.
3. HubSpot Sales Hub: The All-in-One Growth Platform
HubSpot has built its reputation on a powerful free CRM that serves as the foundation for its sales, marketing, and service hubs. This makes it an excellent option for businesses looking for a single source of truth for all customer-facing activities. As detailed by EmailVendorSelection, HubSpot excels at aligning sales and marketing teams.
The free version is robust, and the paid tiers add powerful automation and reporting capabilities. Just be aware that the cost has been cited as a barrier for companies looking to grow their use of HubSpot. That said it is a feature rich Marketing-first CRM.
4. Zoho CRM: The Feature-Rich Contender
Zoho offers an impressive suite of business applications, and its CRM is a central pillar. It's known for its extensive feature set that rivals enterprise-grade CRMs but at a much more accessible price point. From omnichannel communication to advanced analytics, Zoho CRM is a versatile tool. As The CRO Club notes, it's a strong fit for SMBs looking for a scalable, all-in-one solution. Our only negative is that, as a generalist set of tools we felt Pipedrive was easier for sales teams to manage their workflows from.
5. Freshsales: The AI-Powered Sales Companion
A product of Freshworks, Freshsales is designed to help sales teams work smarter, not harder. Its key differentiators are its intuitive UI, built-in phone and email capabilities, and AI-powered lead scoring ("Freddy AI"). As Tech.co points out, this focus on providing actionable insights at an affordable price makes it a compelling choice for small and medium-sized businesses.
6. Zendesk Sell: The Collaborative Sales Tool
Originally known for its customer service software, Zendesk has a powerful sales CRM in Zendesk Sell.
Its tight integration with the Zendesk support suite makes it an excellent choice for businesses that want a unified view of the entire customer journey. Research.com highlights its user-friendly interface and strong mobile capabilities, making it ideal for collaborative and on-the-go sales teams.
7. Creatio: The No-Code Automation Specialist
Creatio stands out with its powerful no-code platform that allows businesses to automate complex sales processes and workflows with a high degree of freedom.
This makes it a strong contender for mid-size to large enterprises with unique operational needs. As noted by Fahim AI, its strength lies in its process management and customization capabilities.
8. Oracle Sales Cloud: The Enterprise-Grade Solution
Oracle is a major player in the enterprise software space, and its Sales Cloud is a testament to its prowess. It offers a comprehensive suite of tools for sales planning, forecasting, and execution.
For large organisations, particularly those already invested in the Oracle ecosystem, it provides deep analytics and robust capabilities. More information on its offerings can be found on their official site.
9. SAP Sales Cloud: The ERP-Integrated Powerhouse
For businesses that run on SAP's ERP systems, the SAP Sales Cloud offers seamless integration and a unified data model. It leverages AI to provide guided selling and real-time insights to the sales team.
While its complexity and cost may be a barrier for smaller companies, its deep integration capabilities are a significant advantage for large enterprises, as detailed on its G2 review page.
10. Insightly: The Project-Focused CRM
Insightly carves out a niche by offering a CRM with tightly integrated project management features. This makes it an ideal choice for businesses that manage complex, post-sale projects, such as consulting firms, agencies, and construction companies.
Being able to convert a won deal directly into a project within the same system is a major workflow advantage. Coupled with powerful Marketing Automations it is easy to see why businesses are choosing Insightly. Research.com's review of Insightly provides a good overview of its unique value proposition.
The Final Word
Choosing the right CRM is a strategic decision that can have a significant impact on your sales team's success. While the "best" CRM will always depend on your specific needs and budget, for a pure, unadulterated sales focus, Pipedrive stands out from the crowd in 2025. Its intuitive design, visual pipeline, and commitment to helping salespeople sell more effectively make it our top recommendation.
We encourage you to take advantage of the free trials offered by these top contenders to see which platform is the best fit to drive your sales forward.
